Business · official-source review · reviewed 2026-10-11
An advertisement reads smoothly until someone asks which line you can support with a document.
Count the claims in a draft against the claims that already have evidence, and budget the source checks left.
Small business owners and freelancers who write their own advertising and price claims.
Use the source document or official route that applies to your situation. This guide does not contact another person or verify external information.
Write each factual claim on its own line. Exclude pure opinion and slogans.
Tick the claims that already have a document behind them in your evidence file.
Count price and comparison claims separately. They need the clearest support.
Set a time per check. The gap is the work left before this draft can run.
Store the source next to the claim so the next revision does not start from zero.
Eight claims with six already sourced leaves two to check, about 24 minutes, and 75 percent substantiated.
Use your own source and details. The example is not a record about a real person or organization.
Two drafts measured the same way. Both are examples.
Both cases are examples, not records about a real person. The bars show the same numbers the free App computes.
U.S. Federal Trade Commission · reviewed 2026-10-11
What this source supports: The FTC publishes advertising, pricing, and disclosure rules that apply to small businesses and freelancers.
Source limit: Industry-specific rules add to the general guidance. Check the rules that apply to your field.
These sources support the statements above. They do not show that every person needs this guide. They do not show a specific result.
This guide counts claims you enter. It does not judge whether a claim is lawful or true.
Industry-specific rules add to the general guidance. Check the rules that apply to your field.
Use current instructions from the responsible organization. This guide is a planning aid, not an official decision or a substitute for qualified advice.
Count the claims in a draft that still need a source and budget the checks left.
This App counts claims you enter. It is not legal advice and does not decide whether a claim is lawful.
You enter every number yourself. The sources support the method and the limits. They do not produce a result for your specific case. Keep the original documents next to the sheet you build.
The App computes the worked example with your own numbers, in your browser.
APP 1
Count the claims in a draft that still need a source and budget the checks left.
Free · no account · no upload
Open Ad Claim Substantiation CountThe App runs in this browser. It does not send or save entries. Copy, download, or print only when you choose.
This guide uses short, direct instructions as an ASD-STE100-style writing target. It is not a formal certification.
Companion App: Ad Claim Substantiation Count. It runs in this browser and does not upload your entries.
This guide is edited for clarity and checked against the sources it links. It is not a substitute for official instructions or qualified advice. A linked source does not show that every person needs this guide.