Business · official-source review · reviewed 2026-10-10
A click target is easy to set and hard to reach with the list you have.
Turn a click target and two rates into the opens, the sends, and the extra names the target needs.
Small organisations planning a newsletter or campaign around an outcome rather than a send.
Use the source document or official route that applies to your situation. This guide does not contact another person or verify external information.
Write the clicks you need. Tie the number to an outcome, such as registrations.
Write the open rate you have actually achieved, in percent. Use your own history, not a benchmark.
Write the share of opens that click, in percent. This is usually a small number.
Divide the clicks by the click rate. That is the opens you need.
Divide the opens by the open rate and round up. Subtract your current list to see the gap.
You want 50 clicks with a 20 percent open rate and a 2.5 percent click rate on an 8,000-name list. That needs 2,000 opens, 10,000 sends, and 2,000 extra names.
Use your own source and details. The example is not a record about a real person or organization.
Mailchimp / Campaign Monitor (benchmark reports) · reviewed 2026-10-10
What this source supports: Average open rates vary widely by industry, but open rate alone is a rough signal; click and conversion rates matter more.
Source limit: Benchmarks are averages; your own list quality and content determine results.
These sources support the statements above. They do not show that every person needs this guide. They do not show a specific result.
This guide works backwards from the rates you enter. It does not predict real campaign performance.
Benchmarks are averages; your own list quality and content determine results.
Use current instructions from the responsible organization. This guide is a planning aid, not an official decision or a substitute for qualified advice.
Turn a click target and two rates into the opens, the sends, and the extra names the target needs.
This App works backwards from the rates you enter. It does not send email, measure a real campaign, or predict performance.
You enter every number yourself. The sources support the method and the limits. They do not produce a result for your specific case. Keep the original documents next to the sheet you build.
The App computes the worked example with your own numbers, in your browser.
APP 1
Turn a click target and two rates into the opens, the sends, and the extra names the target needs.
Free · no account · no upload
Open Click Target List Size CheckThe App runs in this browser. It does not send or save entries. Copy, download, or print only when you choose.
This guide uses short, direct instructions as an ASD-STE100-style writing target. It is not a formal certification.
Companion App: Click Target List Size Check. It runs in this browser and does not upload your entries.
This guide is edited for clarity and checked against the sources it links. It is not a substitute for official instructions or qualified advice. A linked source does not show that every person needs this guide.