position map / market 2 · free workflow
Place Your Competitors on Two Axes That Matter — Free
Score each rival on capability, price, and reach and the map ranks them, so the gap you are actually competing in is a score rather than a quadrant drawn from habit.
What this replaces
Positioning maps get drawn on two axes chosen for their symmetry rather than for the decision. This scores capability, price, and reach with price inverted, so a strong cheap rival you have been ignoring surfaces at the top.
Tool note. This runs entirely in your browser — no account, no upload, no paid API key. Google NotebookLM is named as the free source-grounded reading path for the material you paste; its published free-tier terms were checked on 2026-09-13 and can change.
The four passes
Collect the smallest useful input
One rival per line with a capability score, a price, and a reach score.
Let the map score them
Each gets a weighted score with the three numbers behind it.
Look at who is above you and why
The spread tells you whether the gap is capability, price, or reach.
Pick one axis to compete on
Three axes at once is not a position.
Try it on the position map / market 2
The board below runs in your browser. It opens with a worked sample so the result is visible before you paste anything; switch scenarios, edit the text, or reset to the sample.
running the sample…
first-load · sample values are illustrative, not verified facts
Everything you paste stays in this browser tab. Nothing is uploaded, there is no account, and no request leaves the page to generate the result; clearing site data removes anything saved locally.
What breaks, and what to do
Capability scored from their marketing
Score it from what the product demonstrably does.
Prices not comparable
Normalise to the same unit before scoring.
Reach guessed
Use something countable: staff, funding, or published customer numbers.
Go deeper — Position Map
The free board above is the whole loop. The paid tier keeps the arranged output so you do not rebuild it.
- Printable map with each rival placed for the strategy session — estimate: 20 minutes saved per review, basis: 5 rivals re-scored at ~4 minutes each
- Saved local history across reviews — estimate: 14 minutes saved per review, basis: re-entering 5 rivals at ~2.8 minutes each
$5 one-time