Business · official-source review · reviewed 2026-10-26
A list size is a vanity number until the open, click, conversion, and order figures are multiplied through it.
Turn subscribers, open and click rates, conversion, order value, and sends into revenue per subscriber.
Small publishers and shop owners deciding whether a newsletter is worth the writing time.
Use the source document or official route that applies to your situation. This guide does not contact another person or verify external information.
Use the number of subscribers who receive the send, not the follower count.
Take the open, click, and conversion rates from your own reports.
Average the last five orders, not the flagship product.
Count the sends in a normal month.
The App shows revenue a send, a month, and a subscriber.
Five thousand subscribers at a 35 percent open, 8 percent click, and 3 percent conversion produce 4.2 orders a send. Two sends a month is $0.08 a subscriber.
Use your own source and details. The example is not a record about a real person or organization.
Two newsletter lists. Both are examples.
Both cases are examples, not records about a real person. The bars show the same numbers the free App computes.
Mailchimp / Campaign Monitor (benchmark reports) · reviewed 2026-10-26
What this source supports: Average open rates vary widely by industry, but open rate alone is a rough signal; click and conversion rates matter more.
Source limit: Benchmarks are averages; your own list quality and content determine results.
These sources support the statements above. They do not show that every person needs this guide. They do not show a specific result.
This guide multiplies the rates you enter. It does not benchmark your list or promise a conversion rate.
Benchmarks are averages; your own list quality and content determine results.
Use current instructions from the responsible organization. This guide is a planning aid, not an official decision or a substitute for qualified advice.
Turn subscribers, rates, conversion, order value, and sends into revenue per subscriber.
This App multiplies the rates you enter. It does not benchmark a list or promise a conversion rate.
You enter every number yourself. The sources support the method and the limits. They do not produce a result for your specific case. Keep the original documents next to the sheet you build.
The App computes the worked example with your own numbers, in your browser.
APP 1
Turn subscribers, rates, conversion, order value, and sends into revenue per subscriber.
Free · no account · no upload
Open Newsletter Revenue per SubscriberThe App runs in this browser. It does not send or save entries. Copy, download, or print only when you choose.
This guide uses short, direct instructions as an ASD-STE100-style writing target. It is not a formal certification.
Companion App: Newsletter Revenue per Subscriber. It runs in this browser and does not upload your entries.
This guide is edited for clarity and checked against the sources it links. It is not a substitute for official instructions or qualified advice. A linked source does not show that every person needs this guide.