rate gauge

Check a Sponsorship Rate Against Your Own Download Numbers — Free

Paste downloads per episode and the offer, and read the effective CPM against the range your own numbers support.

The proof surface

Market ranges say little about a specific show. The gauge uses the downloads you actually have, which is the figure a sponsor is buying.

Inputdownloads per episode and the sponsorship offer

Rare devicederives CPM and value per spot from the reader's own download figures, instead of quoting a market range

Output artifactan effective CPM reading with the needle placed against your own band

Cost$0 · local-first · one free run · samples labelled

Sample, not your facts: Sample: episodes at 4,200, 4,650 and 3,980 downloads, offer of $400 for one 30-second mid-roll, CPM floor 25 — four concrete points across four types.

Why the flat version breaks

Quoting market CPMs

A range from a marketplace ignores your show's duration, placement and audience, and sponsors price the specific download figure.

Ignoring exclusivity

Category exclusivity for 90 days removes other sponsors from a whole quarter, a cost the headline fee does not show.

Selling the average

Sponsors buy a mid-roll on a specific episode's downloads, so a $400 offer against a 3,980-download episode is a very different CPM from the show average.

How to work the rate gauge

Paste the downloads

Three recent episodes are enough to see the average the offer will be judged against.

Set floor and ceiling

Your floor marks eroding offers; your best previous CPM sets the top of the gauge.

Read the needle

The needle shows where the offer's effective CPM sits, with the band note naming what it means.

Counter with numbers

Reply with the CPM and the average downloads, and ask about exclusivity and placement.

What the gauge replaces

Question	Before	On the gauge
Is the offer fair	compare to other shows	effective CPM against your own downloads
What to counter with	'that's too low'	the CPM and the download average
What to put in a media kit	a guessed rate range	the band your numbers support

The bands come from figures you supply; the gauge does not know what any given sponsor will pay.

Run it on the samples, right here

FIRST-LOAD

Data note: Everything runs in this browser tab on the rate gauge: your episode downloads and offers stays on this device, nothing is uploaded, and the reading is rebuilt only when you press run.

Go deeper: the companion app files the same reading as a meter band gauge

The article demo above runs without limits. The companion app keeps a local history, exports the rows as CSV, prints the ready-to-mail packet, and holds your drafts on this device — one free run, then $ 7 one-time for the layer that keeps filing.

The gauge and the effective CPM are free. The paid layer keeps four offers and prints the rate card for your media kit.

Open the sponsorship rate gauge companion

Boundary

This rate gauge works only on the download figures and sponsorship offers you paste you paste. It does not value your audience, does not guarantee a sponsor will pay a rate, and does not negotiate the deal. The figures describe what you supplied, not what is true in the world. Confirm anything you plan to act on with your co-host or a media sales contact before signing an exclusivity term before you rely on it.

What this is built on

Every figure comes from the download figures and sponsorship offers you paste you paste; nothing is looked up, scraped or asserted as verified.
Method: CPM = offer ÷ (downloads ÷ 1000), computed against the average of the episodes you supplied
Sample values are labelled samples — illustrative by design, not your data and not a quotation of any organisation's policy.

Before: the reader compared the offer to what other shows get. After: they can see a $400 offer against 4,200 downloads is a $95 CPM, far above their own band.