GratisAI

Business · official-source review · reviewed 2026-10-10

Check a Price Raise Against Customer Loss

A price raise can win or lose money, and the deciding number is the customers who stay.

What this guide helps you do

Turn a current price, a raise percent, and an expected customer loss into the break-even customer count.

Who this guide is for

Anyone setting prices for a small business, freelance practice, or service.

Use the source document or official route that applies to your situation. This guide does not contact another person or verify external information.

Steps

  1. List the current price

    Write the price you charge today for one unit, hour, or project.

  2. Set the raise

    Write the raise as a percent. Check the prices of three comparable providers first.

  3. Estimate the customer loss

    Estimate the share of customers who will leave. Use past changes if you have them.

  4. Compare the break-even count

    Compare the break-even count with the customers you expect to keep.

  5. Decide and announce

    Decide the raise after you check both. Announce it to existing customers early.

Worked example

You raise a $50.00 price by 10 percent and expect to lose 5 percent of 40 customers. The new revenue beats the old one, and the break-even count is 36.4 customers.

Use your own source and details. The example is not a record about a real person or organization.

What the sources say

Price Your Products or Services

U.S. Small Business Administration · reviewed 2026-10-10

What this source supports: Freelance rates must cover taxes, expenses, downtime, and profit, not just desired take-home pay.

Source limit: This computes a floor rate; market rates in your field may differ.

These sources support the statements above. They do not show that every person needs this guide. They do not show a specific result.

Limits

This guide compares two revenue scenarios from your own numbers. It does not predict customer behavior.

This computes a floor rate; market rates in your field may differ.

Use current instructions from the responsible organization. This guide is a planning aid, not an official decision or a substitute for qualified advice.

Common questions

What does the App compute?

Turn a current price, a raise percent, and an expected customer loss into the break-even customer count.

What does the App not do?

This App compares two revenue scenarios from the numbers you enter. It does not predict customer behavior.

Where do the numbers come from?

You enter every number yourself. The sources support the method and the limits. They do not produce a result for your specific case. Keep the original documents next to the sheet you build.

Before you start

Free Companion App

The App computes the worked example with your own numbers, in your browser.

APP 1

Price-Raise Break-Even Check

Turn a current price, a raise percent, and an expected customer loss into the break-even customer count.

Free · no account · no upload

Open Price-Raise Break-Even Check

The App runs in this browser. It does not send or save entries. Copy, download, or print only when you choose.

This guide uses short, direct instructions as an ASD-STE100-style writing target. It is not a formal certification.

About this guide

Category
Business
Reading time
About 3 minutes
Last reviewed
Cost
Free to read. No account is required.

Companion App: Price-Raise Break-Even Check. It runs in this browser and does not upload your entries.

This guide is edited for clarity and checked against the sources it links. It is not a substitute for official instructions or qualified advice. A linked source does not show that every person needs this guide.