Business · official-source review · reviewed 2026-10-26
Proposal time is paid whether the answer is yes or no, and the cost per win includes every proposal that failed.
Turn proposal count, hours each, hourly value, and win rate into a cost per proposal and a cost per win.
Freelancers and agencies who write several proposals a month.
Use the source document or official route that applies to your situation. This guide does not contact another person or verify external information.
Count the proposals you sent in a month, including the ones that went nowhere.
Include the call notes, the draft, the pricing, and the follow-up.
Use the rate you charge for client work, or the value of your time.
Divide wins by proposals sent. Use a real period.
The App spreads the proposal cost across the wins.
Ten proposals of four hours at $60 cost $2,400. At a 30 percent win rate three win, so each win carries $800 of proposal cost.
Use your own source and details. The example is not a record about a real person or organization.
Two proposal patterns. Both are examples.
Both cases are examples, not records about a real person. The bars show the same numbers the free App computes.
U.S. Small Business Administration · reviewed 2026-10-26
What this source supports: Freelance rates must cover taxes, expenses, downtime, and profit, not just desired take-home pay.
Source limit: This computes a floor rate; market rates in your field may differ.
These sources support the statements above. They do not show that every person needs this guide. They do not show a specific result.
This guide multiplies the hours and rates you enter. It does not include travel or the cost of a lost relationship.
This computes a floor rate; market rates in your field may differ.
Use current instructions from the responsible organization. This guide is a planning aid, not an official decision or a substitute for qualified advice.
Turn proposal count, hours, hourly value, and win rate into a cost per proposal and per win.
This App multiplies the hours and rates you enter. It does not include travel or the value of a lost relationship.
You enter every number yourself. The sources support the method and the limits. They do not produce a result for your specific case. Keep the original documents next to the sheet you build.
The App computes the worked example with your own numbers, in your browser.
APP 1
Turn proposal count, hours, hourly value, and win rate into a cost per proposal and per win.
Free · no account · no upload
Open Proposal Cost per WinThe App runs in this browser. It does not send or save entries. Copy, download, or print only when you choose.
This guide uses short, direct instructions as an ASD-STE100-style writing target. It is not a formal certification.
Companion App: Proposal Cost per Win. It runs in this browser and does not upload your entries.
This guide is edited for clarity and checked against the sources it links. It is not a substitute for official instructions or qualified advice. A linked source does not show that every person needs this guide.